When was the last time an ad commercial on telly had your blood boiling because of the derogatory message it conveyed? It can get very frustrating because there isn’t much you can do to stop them, can you?
But no, you are wrong. You can in fact do a lot to shut them up! In one such instance last September, young mothers had forced Johnson & Johnson to withdraw a painkiller using certain unheard-of tools of speech. Read on…
It was an ad telling young moms how the wearing of a baby sling or carrier – so prevalent in the West – can give you a backache and so it’s one ‘fashion statement’ they could do without. This offended them so deeply that they took to ‘tweeting’ (www.twitter.com) among themselves, till the reactions spiralled out of control and forced the VP marketing of Motrin (the painkiller) to apologise publicly and withdrew the product from the market – all in two days flat. Can you believe it? Such a big pharmaceutical company, but they too had to bite the dust! That too by none other than young moms with wailing babies on their arms!
Now can you guess the power of cyber activism? You too can join the gang. Next time you come across something offensive, take resort to these online tools and ‘tweet your revenge’. Ok?
PS: Ping me what you post on Twitter today, after reading this!
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